MBA – Tippie MBA full-tuition award to go to best application tweet

The application essay has been around for decades. Now, the Tippie MBA is pioneering a new concept in MBA applications by introducing the application “Tweet.”

The Tippie Full-time MBA program will award one full-tuition award package to the applicant who most creatively answers an essay question in “Tweet” form — meaning they’re responding in 140 characters or less.

Why are we incorporating Tweets into our application? Social media is a powerful tool for business communication, and is driving change in today’s business world. We see it as a natural way to set yourself apart as an MBA applicant.

We’re confident our applicants will come up with clever and creative answers to the following ‘essay’ question: What makes you an exceptional Tippie Full-time MBA candidate and future MBA hire? Creativity encouraged!

Feeling intimidated by the 140-character limit? You can go beyond the typical Tweet by connecting your Tweet to other social media such as blogs, video, Facebook, or a web page. (Hint: You can shorten your links through to keep your tweet to 140 characters.)

Learn about why Tippie and when you’re ready to begin, see Get Started below. Our team is here to walk you through the process. I look forward to seeing your application!

07/01/11 — Update: Read the story on BusinessWeek’s B-schools blog

The Details

  • Submit application before July 28, 2011 to be considered.
  • Applicants will not be admitted to the program based solely on their Application Tweet. Applicants need to meet typical admissions criteria.
  • Because of time constraints involved with obtaining a student visa for the fall semester, this is open only to U.S. residents or U.S. permanent residents.
  • All applicants who submit a response will have their application fee waived.
  • The candidate with the most inventive and creative submission will be awarded a full-tuition award package for Fall 2011. Tippie’s full-tuition award packages are valued at $37,240.
  • The winner will be announced on August 4, 2011 on Facebook and Twitter. The chosen candidate will be notified by phone before the formal announcement is made.

Get Started:

  • Email your current resume and “tweet” to us at [email protected]. Jodi or Lydia in recruiting/admissions will respond via email with next steps on completing an application.

Terms and Conditions:

  • Because of time constraints involved with obtaining a student visa, this is open only to U.S. citizens and U.S. Permanent Residents.
  • Applicants who have applied to the Tippie Full-time MBA program before June 22, 2011 are not eligible as they have been previously considered by the admissions committee for admission and financial awards.
  • These terms and conditions are not exhaustive and the Tippie MBA reserves the right to address other contingencies as they occur.

How to get in touch with us:


  • Lydia Fine, Associate Director, Recruiting & Admissions — 319-335-0892
  • Jodi Schafer, Director of Admissions and Financial Aid — 319-335-0864

Connect with us on social media:

 – JUNE 30, 2011

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